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Connect with leads and transform them into lifetime customers
With declining budgets, resource constraints and increasing competition, businesses are looking for ways to improve sales and marketing processes and results. To achieve that goal, B2B marketing organisations are looking for opportunities to engage their prospects and turn them into lifelong customers. It has been well reported that successful organisations have focused on marketing and sales alignment to improve the bottom line, and one strategy for accomplishing this is to implement marketing automation technology. According to AberdeenGroup, organizations that have implemented marketing automation technology have experienced impressive results:
- 25 percent improvement in lead-to-sales conversion rates1
- 50 percent improvement in lead response time1
- 26 percent increase in marketing return on investment2
- Increase in year-over-year annual revenue2
Even more powerful is a marketing automation solution that is integrated with your CRM solution. Thankfully, Aaromba have done the homework for you and selected the highest rating marketing automation solution, Silverpop's Engage B2B. In 2008 Independent Research company Jupiter Research rated Silverpop Engage B2B (formerly Vtrenz) as the number one solution based upon market suitability and business value.
In the new world of B2B marketing, marketers recognize that customers and prospects are now in control. This new world of marketing is called engagement marketing. And Silverpop Engage B2B is leading the way.
Click here to discover more about EngageB2B
View demo of EngageB2B
For more information or to request a personal demo of Engage B2B in action please contact Aaromba at engage@aaromba.com or call 1300 887 104.
1. Demand Generation: Kick Start Your Business, AberdeenGroup, September 2007
2. SMB Vendor Short-List for Marketing Automation, AberdeenGroup, August 2007
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